Client · USA
“I'm one to keep things real — and your company has exceeded my expectations so far. Let's keep it going. 22 appointments booked in the first 12 days of the ads running.”
Dr Aaron Rondon · Livermore Outlets Orthodontics
Growth for dental practices · US · CA · UK · AU
Four agencies promised to fill my wife's calendar. All four failed.So I built the one that wouldn't.
I'm Daniel. My wife Juliana is a dentist. After she got burned one too many times, I stepped in, found every leak, and built PurpleFire from inside the practice out. Today we do it for 100+ practices.
Daniel Chabert · Founder, PurpleFire
Scroll — here's the whole story
Daniel & JulianaWhere PurpleFire started
Why I built this
Juliana is a dentist and orthodontist, trained in Brazil, practising in Denmark. She's brilliant with patients. But four separate agencies took her money promising to fill her calendar — and four times she got burned.
After the fourth, she asked me to look at it. I did. The ads were never the problem — the follow-up was. Leads sat for hours, no one called, good patients booked somewhere else.
So I built the opposite of an agency: a system that runs a practice's growth from the inside out— the way I'd want it run for Juliana.
100+
Practices across 4 countries
25
People on the team
$200k+
Ad spend managed / month
1,000+
Appointments booked / month
10,000+
Dentists have read my book
Sound familiar?
Most dentists come to me for one of five reasons.
1
You've been burned by a marketing agency before
Big promises, a lock-in contract, and a calendar that never filled. You're wary — and you should be.
2
You're paying for "leads" that never become patients
Form fills, clicks, "opportunities" — none of it means anything until someone is in the chair paying for treatment.
3
Your calendar runs hot and cold
Feast then famine makes it impossible to plan — and hard to keep good dentists when there isn't enough consistent work for them.
4
Patients book, then don't show up
No-shows quietly burn your best chair time. A booking isn't worth anything if they never walk through the door.
5
You're the bottleneck
You didn't train for years to chase leads and follow up. There's no time to call everyone back — so the ones you don't reach are simply lost.
If you nodded at even one
Here's what usually happens next.
You keep spending. The good months hide the bad ones. Your best associate leaves because the work isn't steady. And the patients you paid to reach quietly book with the practice down the road that simply called them back first.
This is the exact hole Juliana was in. Fixing it for her is how everything you're about to see was built.
How we fix it
The six things we do for every practice.
1 The ads
Ads that make the right people stop scrolling
Statics, video and UGC — all produced in-house and run under your brand, in your ad account. A sample of what we can do.
2 The offer
An offer that's actually worth booking for
We package your treatment into something people actually want — transparent pricing, a free first step, financing, and a reason to act now. Here's a real offer we built, live on a client's page. It does half the selling before you ever meet them.
3 The booking page
A booking page built to convert — not just a website
Every lead lands on a page built for one job: booking the consult. Your offer, your proof, your credentials, one clear form. This is a real one we run for a client — most people arrive on their phone, so this is the mobile view.
PC
A real patient coordinatorTrained on your practice — never AI
Business hours We call, within ~60 seconds
After hours We text to hold them, then call first thing
Hi Sarah, it's Mia from the practice — I saw your Invisalign enquiry come through this evening. I'll give you a call first thing tomorrow to arrange your free 3D scan.
Knows your pricesYour finance optionsParking & hours
Real call recordings — press play
Australia · live Invisalign enquiry
United States · Livermore · live Invisalign enquiry
4 The patient coordinators
Real, trained coordinators — never a bot
This is the part everyone else fakes with AI. Ours are real people, trained on your practice — your treatments, prices, finance options, even your parking — so they sound like your own front desk.
- Business hours: we call every lead within ~60 seconds
- After hours: we text to hold them, then call in the morning
- Trained on your clinic, so every answer is right
~180 leads
We screen
You get
5 The guarantee
We guarantee appointments — not leads
We filter out the tyre-kickers and the unqualified, and only count what matters: screened patients booked into your calendar. If we fall short, our fee drops. Simple.
20%of appointments come
from chasing “deciding”
from chasing “deciding”
6The follow-up & CRM
We chase the maybes — and keep it all in one place
When a patient is “still deciding”, do you have time to call them back? We do. Every lead, booking and started case is tracked in one pipeline, and we work the deciders until they're in the chair.
And you see all of it
One live dashboard. Every number that matters.
Inside PurpleFireCore you see leads, calls, booked appointments, started treatment and true ROI — reconciled with your front desk, per clinic. No vanity metrics.
Trusted by 100+ practices
In good company.
Don't take my word for it
Hear it from them.
Client · Australia
“All good on our end. The campaigns are gearing up and we're definitely seeing traction and promising results — 15 appointments over the first 30 days.”
Jonathan Hakim · The Grove Dental
What happens after you say yes
Live in 15 days. Here's the path.
A clear, low-friction onboarding — most of the work sits with us.
1
Day 0 · Onboard
You onboard in ~20 minutes
A short onboarding form and payment — no setup fee. The 15-day build window starts here.
2
Days 1–10 · We build
We build everything
Booking page, ad creatives, follow-up sequences, your local number and coordinator brief. You review and approve it all before it goes live.
3
Day 15 · Live
Campaigns go live
We start calling leads within ~60 seconds and booked consults land in your calendar — with live PurpleFireCore reporting from day one.
4
Ongoing · Scale
Optimise & scale
Fortnightly reporting and strategy calls, continuous creative testing — and when you're ready, add a second treatment at 25% off or move up a tier.
Let's fill your chairs — the way I wish someone had done it for Juliana.
Fifteen minutes. I'll show you your numbers, the guarantee, and exactly what we'd run for your practice. We onboard a limited number each month.
Book a call with DanielDaniel Chabert · Founder, PurpleFire · daniel@purplefire.io