Egg Freezing — Real Results
A sensitive topic handled the right way — and the system that turns enquiries into booked consultations.
Why This Industry Is Different
Before we run a single ad, we need to understand the industry. Here's what actually matters in egg freezing — and why most marketing for this sector gets it wrong.
Women enquiring about egg freezing are not in a transactional mindset. They're making a significant life decision. Ads and follow-up that feel clinical or pushy kill conversions. Warmth and information are the right approach.
Women aged 30–37 are the highest-converting audience. They're aware of the biological clock and are actively researching their options. Messaging that acknowledges this without being alarmist converts well.
Nobody decides to freeze their eggs from an ad. The consultation is where the decision gets made. Our job is to get them in front of the doctor — the clinic's job is to do the rest.
Ads that frame egg freezing as taking control of your future consistently outperform ads that lead with declining fertility statistics. The emotional register matters.
This is not a call where you push hard. The caller's job is to be warm, informative, and helpful — and to make booking the consultation feel like the obvious next step, not a commitment.
We only work with one fertility clinic per geographic market. That exclusivity means we can focus the full system on one practice.
Real Case Study
Started with 5–7 egg freezing consultations per month. Here's what happened over 90 days.
The situation: Private fertility clinic, 3 consultants, egg freezing and IVF services. Getting 5–7 consultations per month from organic search and GP referrals. No paid ads, no follow-up system. Leads that came in were going cold before the clinic could respond.
What changed: We built a landing page with empowerment-led creative, rewrote the offer ("Free Fertility Consultation — understand your options and your timeline"), set up the CRM, and had our team calling every lead within 5 minutes. By month 3 they had more than tripled their monthly consultations.
Hear It In Action
This is a real example of our team calling a new lead within 5 minutes of them filling out the form. Listen to how we qualify them and book them in.
Voice modified using AI for privacy reasons.
Egg Freezing lead lead, called immediately after form submission. Qualified and booked in under 3 minutes.
The Activation System
The difference between 8 bookings a month and 28 bookings a month isn't the ads. It's what happens after the lead comes in. This is our follow-up system.
Every new lead gets a call within 5 minutes. No exceptions.
If no answer, an immediate text goes out with a direct booking link.
Spread over 7 days. Different times, different angles.
Automated sequence for leads that don't book right away.
Cold leads get re-contacted every 30 days. A lot of them come back.
Inside Our CRM
This is what your pipeline looks like inside our CRM. Every enquiry that comes in gets a stage, a value, and an automatic follow-up sequence. You can see exactly where every lead is at any time.
← Scroll to see all pipeline stages →
What Our Clients Say
No clinic names — that's their preference. But these are real words from real egg freezing businesses we work with.
“"The tone of the follow-up calls is exactly right. Warm, informative, not pushy. Our consultation conversion rate has gone from 40% to 69%."”
“"We went from 6 consultations a month to 22. The empowerment-led creative resonated really strongly with our target audience."”
“"The CRM means we never lose a lead. Women who aren't ready yet get followed up with at the right time — and a lot of them come back."”
The Landing Page
This is the landing page we build for egg freezing clients. Mobile only — because that's where 90% of the traffic comes from. Strong offer at the top, form above the fold, proof below.
Every landing page we build is mobile-first, loads in under 2 seconds, and is built around one single action: filling out the form. No distractions, no navigation, no links away from the page.
The offer is front and centre. The form is above the fold. The trust signals are below. This structure consistently outperforms general practice websites by 4–8x on conversion rate.
purplefire.io/egg-freezing
Talk to one of our fertility consultants — no obligation, no pressure. Just clear information about your options.
Your details are safe. No spam, ever.
Our Guarantee
We guarantee a minimum number of qualified consultations every month — or we work for free until we hit the target. No long-term contracts. One egg freezing business per area.
Book a free 20-minute call