“"We'd tried Google Ads before and got nothing. Within 6 weeks of working with PurpleFire we had more Invisalign consultations than we'd had in the previous 6 months combined."”
Invisalign — Real Results
How We Get Dental Practices 25–40 Qualified Invisalign Consultations Every Month
A look at exactly what we do, how we do it, and the numbers behind it.
32
Consultations/month
$41
Cost per booking
3 min
Avg response time
74%
Lead-to-consult rate
Free call. No commitment. We'll show you exactly what we'd do for your business.
Why This Industry Is Different
What we've learned running this system for invisalign businesses.
Before we run a single ad, we need to understand the industry. Here's what actually matters in invisalign — and why most marketing for this sector gets it wrong.
Price is the first objection — not the last
Most Invisalign enquiries stall because no one follows up fast enough to handle the cost question before the lead goes cold. We call within 5 minutes, address it directly, and book them in before they've had time to compare.
The patient is already decided — they just need a nudge
People who search for Invisalign have usually been thinking about it for 6–18 months. They don't need convincing. They need a reason to act now and someone to make it easy.
Competing practices are slow
The average dental practice takes 4–6 hours to follow up on a new enquiry. We call in under 5 minutes. That alone accounts for a significant portion of the results.
Offer structure matters more than ad spend
A free smile assessment with a clear outcome (photos, a treatment plan, a price) converts far better than 'book a consultation'. The offer has to feel worth showing up for.
One area, one practice
We only work with one Invisalign provider per geographic area. That exclusivity is part of the offer — and it's part of why the numbers hold up.
LTV makes the maths easy
An Invisalign case is worth £2,500–£5,500. One extra case per month from our system pays for the entire service. Most practices see 6–12 new cases a month from us.
Real Case Study
Austin, TX — 2-Chair Dental Practice
Started with 3–4 Invisalign consultations per month. Here's what happened over 90 days.
4 → 31
Consultations/month
$41
Cost per booking
$54,600
Added monthly revenue
$1,260
Monthly ad spend
The situation: 2-chair general practice, 1 principal dentist, 1 associate. Getting 3–4 Invisalign enquiries per month from word of mouth. Had tried Google Ads once — got clicks, no bookings. Came to us frustrated and sceptical.
What changed: We rebuilt the landing page, rewrote the offer ("Free Smile Assessment — walk away with photos and a clear treatment plan"), set up the CRM, and had our team calling every lead within 5 minutes. By month 3 they had more Invisalign cases than in the previous 6 months combined.
- Week 1–2Built the landing page and Meta ad campaign. Set up CRM with automated 5-minute call trigger.
- Week 3–4First leads coming in. Avg response time 3.5 minutes. 11 consultations booked in the first two weeks.
- Month 2Refined targeting based on which leads converted. Cost per booking dropped from $68 to $44. Added a second ad set targeting people who'd searched for clear aligners.
- Month 331 consultations. 18 started treatment. $54,600 in new Invisalign revenue that month.
- OngoingStable at 28–34 consultations/month. Cost per booking settled at $41. Now running a second campaign for teeth whitening off the back of the same funnel.
Hear It In Action
What happens when a lead fills out the form.
A real example of our team calling a new lead within 5 minutes. Listen to how we qualify them and book them in.
Voice modified using AI for privacy reasons
Live call — lead called within 5 minutes
Invisalign lead, called immediately after form submission. Qualified and booked in under 3 minutes.
The Activation System
Most leads don't book on the first call. Here's what we do about that.
The difference between 8 bookings a month and 28 isn't the ads. It's what happens after the lead comes in.
1
5-min call
Every new lead gets a call within 5 minutes. No exceptions.
2
SMS follow-up
If no answer, an immediate text goes out with a direct booking link.
3
3 follow-up calls
Spread over 7 days. Different times, different angles.
4
Email nurture
Automated sequence for leads that don't book right away.
5
Monthly re-engagement
Cold leads get re-contacted every 30 days. A lot of them come back.
What the Activation System adds
Leads recovered from cold22%
Extra bookings/month from re-engagement4–6
Average response time to new leads4 min
Lead-to-booking rate (with system)71%
Lead-to-booking rate (without system)~18%
Every lead tracked, tagged, followed up100%
The honest truth: Most agencies run ads and send you a spreadsheet. You chase the leads. Half of them are cold by the time you call. We do the chasing — and we do it within minutes, not hours.
Inside Our CRM
Every lead has a stage. Every stage has a follow-up. Nothing gets forgotten.
This is what your pipeline looks like inside our CRM. Every enquiry that comes in gets a stage, a value, and an automatic follow-up sequence. You can see exactly where every lead is at any time.
← Scroll to see all pipeline stages →
What Our Clients Say
From the people we work with.
No clinic names — that's their preference. But these are real words from real invisalign businesses we work with.
“"The speed of follow-up is what makes the difference. Leads that would have gone cold are being called within minutes. Our conversion rate has nearly doubled."”
“"We went from 4 Invisalign cases a month to 14. The system runs itself — we just show up and do the consultations."”
The Landing Page
What your patients see when they click the ad.
This is the landing page we build for invisalign clients. Mobile only — because that's where 90% of the traffic comes from. Strong offer at the top, form above the fold, proof below.
Designed to convert on mobile.
Every landing page we build is mobile-first, loads in under 2 seconds, and is built around one single action: filling out the form. No distractions, no navigation, no links away from the page.
- Built specifically for invisalign — not a generic template
- Form above the fold, offer clear and specific
- Loads in under 2 seconds on mobile
- A/B tested continuously to improve conversion rate
purplefire.io/invisalign
Get a Free Invisalign Smile Assessment
Find out in 30 minutes exactly what your smile could look like — and what it would cost. No obligation.
- No upfront cost for the assessment
- Walk away with photos and a clear treatment plan
- Flexible payment options available
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Our Guarantee
If we don't deliver results, you don't pay.
We guarantee a minimum number of qualified consultations every month — or we work for free until we hit the target. No long-term contracts. One invisalign business per area.
Guaranteed results or you don't pay
No long-term contracts
One client per area — we won't work with your competitor
Free call. No commitment. No hard sell.