LASIK Eye Surgery — Real Results
The exact system behind consistent, qualified LASIK enquiries — and how we convert them into booked assessments.
Why This Industry Is Different
Before we run a single ad, we need to understand the industry. Here's what actually matters in lasik eye surgery — and why most marketing for this sector gets it wrong.
Most people who enquire about LASIK have been thinking about it for years. The thing holding them back isn't cost — it's fear of something going wrong. Ads and follow-up that address this directly convert far better than price-led messaging.
Not everyone is a LASIK candidate. Framing the free assessment as a way to find out if they qualify — rather than a sales meeting — dramatically increases show-up rates.
People who've worn contacts for 5+ years and are frustrated with them are the highest-converting audience. They already know the problem. They just need a reason to act.
LASIK enquiries are often impulsive — triggered by a bad experience with contacts or glasses. If you don't follow up within minutes, the moment passes.
LASIK is a high-trust purchase. Ads and landing pages that feature the actual surgeon — their credentials, their experience, their face — consistently outperform generic clinic branding.
We only work with one LASIK provider per geographic market. That exclusivity is part of the offer and part of why the results are consistent.
Real Case Study
Started with 10–12 assessments per month. Here's what happened over 90 days.
The situation: Specialist clinic, 2 surgeons, LASIK and SMILE procedures. Getting 10–12 assessments per month from Google Ads. High cost per lead, inconsistent quality. No follow-up system — leads were going cold before the clinic could call them back.
What changed: We rebuilt the landing page with surgeon-led creative and real patient testimonials, rewrote the offer ("Free LASIK Assessment — find out in 20 minutes if you're a candidate"), set up the CRM, and had our team calling every lead within 5 minutes. By month 3 they had nearly tripled their assessment volume.
Hear It In Action
This is a real example of our team calling a new lead within 5 minutes of them filling out the form. Listen to how we qualify them and book them in.
Voice modified using AI for privacy reasons.
LASIK Eye Surgery lead lead, called immediately after form submission. Qualified and booked in under 3 minutes.
The Activation System
The difference between 8 bookings a month and 28 bookings a month isn't the ads. It's what happens after the lead comes in. This is our follow-up system.
Every new lead gets a call within 5 minutes. No exceptions.
If no answer, an immediate text goes out with a direct booking link.
Spread over 7 days. Different times, different angles.
Automated sequence for leads that don't book right away.
Cold leads get re-contacted every 30 days. A lot of them come back.
Inside Our CRM
This is what your pipeline looks like inside our CRM. Every enquiry that comes in gets a stage, a value, and an automatic follow-up sequence. You can see exactly where every lead is at any time.
← Scroll to see all pipeline stages →
What Our Clients Say
No clinic names — that's their preference. But these are real words from real lasik eye surgery businesses we work with.
“"We went from 10 assessments a month to 36. The surgeon-led creative made a huge difference — people want to see who's doing the procedure."”
“"The fear objection comes up on almost every call. The way the team handles it is really impressive — they don't dismiss it, they address it properly."”
“"Our show-up rate for assessments is now over 80%. The combination of fast follow-up and proper qualification means we're not wasting anyone's time."”
The Landing Page
This is the landing page we build for lasik eye surgery clients. Mobile only — because that's where 90% of the traffic comes from. Strong offer at the top, form above the fold, proof below.
Every landing page we build is mobile-first, loads in under 2 seconds, and is built around one single action: filling out the form. No distractions, no navigation, no links away from the page.
The offer is front and centre. The form is above the fold. The trust signals are below. This structure consistently outperforms general practice websites by 4–8x on conversion rate.
purplefire.io/lasik
A 30-minute suitability assessment with our surgeon. Walk away knowing exactly what's possible for your eyes.
Your details are safe. No spam, ever.
Our Guarantee
We guarantee a minimum number of qualified consultations every month — or we work for free until we hit the target. No long-term contracts. One lasik eye surgery business per area.
Book a free 20-minute call