“"We went from 10 assessments a month to 36. The surgeon-led creative made a huge difference — people want to see who's doing the procedure."”
LASIK Eye Surgery — Real Results
How We Get LASIK Clinics 25–40 Suitability Assessments Every Month
The exact system behind consistent, qualified LASIK enquiries — and how we convert them into booked assessments.
34
Assessments/month
$48
Cost per booking
3 min
Avg response time
76%
Lead-to-assessment rate
Free call. No commitment. We'll show you exactly what we'd do for your business.
Why This Industry Is Different
What we've learned running this system for lasik eye surgery businesses.
Before we run a single ad, we need to understand the industry. Here's what actually matters in lasik eye surgery — and why most marketing for this sector gets it wrong.
Fear is the main objection — not price
Most people who enquire about LASIK have been thinking about it for years. The thing holding them back isn't cost — it's fear of something going wrong. Ads and follow-up that address this directly convert far better than price-led messaging.
The suitability assessment is the perfect offer
Not everyone is a LASIK candidate. Framing the free assessment as a way to find out if they qualify — rather than a sales meeting — dramatically increases show-up rates.
Contact lens wearers are the best audience
People who've worn contacts for 5+ years and are frustrated with them are the highest-converting audience. They already know the problem. They just need a reason to act.
Speed of follow-up is critical
LASIK enquiries are often impulsive — triggered by a bad experience with contacts or glasses. If you don't follow up within minutes, the moment passes.
Surgeon credibility matters
LASIK is a high-trust purchase. Ads and landing pages that feature the actual surgeon — their credentials, their experience, their face — consistently outperform generic clinic branding.
One clinic per area
We only work with one LASIK provider per geographic market. That exclusivity is part of the offer and part of why the results are consistent.
Real Case Study
Phoenix, AZ — Specialist Refractive Surgery Clinic
Started with 10–12 assessments per month. Here's what happened over 90 days.
12 → 36
Assessments/month
$52
Cost per booking
$57,000
Added monthly revenue
$1,620
Monthly ad spend
The situation: Specialist clinic, 2 surgeons, LASIK and SMILE procedures. Getting 10–12 assessments per month from Google Ads. High cost per lead, inconsistent quality. No follow-up system — leads were going cold before the clinic could call them back.
What changed: We rebuilt the landing page with surgeon-led creative and real patient testimonials, rewrote the offer ("Free LASIK Assessment — find out in 20 minutes if you're a candidate"), set up the CRM, and had our team calling every lead within 5 minutes. By month 3 they had nearly tripled their assessment volume.
- Week 1–2Built the landing page and Meta campaign. Surgeon-led creative with real patient testimonials.
- Week 3–4First leads coming in. 16 assessments booked in the first two weeks. Avg response time 3 minutes.
- Month 2Refined targeting to contact lens wearers 22–45. Cost per booking dropped from $74 to $52. Added a retargeting campaign.
- Month 336 assessments. 19 proceeded to surgery. $57,000 in new procedure revenue that month.
- OngoingStable at 32–38 assessments/month. Cost per booking holding at $52. Now also running a SMILE campaign targeting younger patients.
Hear It In Action
What happens when a lead fills out the form.
A real example of our team calling a new lead within 5 minutes. Listen to how we qualify them and book them in.
Voice modified using AI for privacy reasons
Live call — lead called within 5 minutes
LASIK Eye Surgery lead, called immediately after form submission. Qualified and booked in under 3 minutes.
The Activation System
Most leads don't book on the first call. Here's what we do about that.
The difference between 8 bookings a month and 28 isn't the ads. It's what happens after the lead comes in.
1
5-min call
Every new lead gets a call within 5 minutes. No exceptions.
2
SMS follow-up
If no answer, an immediate text goes out with a direct booking link.
3
3 follow-up calls
Spread over 7 days. Different times, different angles.
4
Email nurture
Automated sequence for leads that don't book right away.
5
Monthly re-engagement
Cold leads get re-contacted every 30 days. A lot of them come back.
What the Activation System adds
Leads recovered from cold22%
Extra bookings/month from re-engagement4–6
Average response time to new leads4 min
Lead-to-booking rate (with system)71%
Lead-to-booking rate (without system)~18%
Every lead tracked, tagged, followed up100%
The honest truth: Most agencies run ads and send you a spreadsheet. You chase the leads. Half of them are cold by the time you call. We do the chasing — and we do it within minutes, not hours.
Inside Our CRM
Every lead has a stage. Every stage has a follow-up. Nothing gets forgotten.
This is what your pipeline looks like inside our CRM. Every enquiry that comes in gets a stage, a value, and an automatic follow-up sequence. You can see exactly where every lead is at any time.
← Scroll to see all pipeline stages →
What Our Clients Say
From the people we work with.
No clinic names — that's their preference. But these are real words from real lasik eye surgery businesses we work with.
“"The fear objection comes up on almost every call. The way the team handles it is really impressive — they don't dismiss it, they address it properly."”
“"Our show-up rate for assessments is now over 80%. The combination of fast follow-up and proper qualification means we're not wasting anyone's time."”
The Landing Page
What your patients see when they click the ad.
This is the landing page we build for lasik eye surgery clients. Mobile only — because that's where 90% of the traffic comes from. Strong offer at the top, form above the fold, proof below.
Designed to convert on mobile.
Every landing page we build is mobile-first, loads in under 2 seconds, and is built around one single action: filling out the form. No distractions, no navigation, no links away from the page.
- Built specifically for lasik eye surgery — not a generic template
- Form above the fold, offer clear and specific
- Loads in under 2 seconds on mobile
- A/B tested continuously to improve conversion rate
purplefire.io/lasik
Find Out If You're a LASIK Candidate — Free
A 30-minute suitability assessment with our surgeon. Walk away knowing exactly what's possible for your eyes.
- Free assessment, no obligation
- Results same day — prescription, cornea thickness, candidacy
- Flexible finance options if you proceed
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Our Guarantee
If we don't deliver results, you don't pay.
We guarantee a minimum number of qualified consultations every month — or we work for free until we hit the target. No long-term contracts. One lasik eye surgery business per area.
Guaranteed results or you don't pay
No long-term contracts
One client per area — we won't work with your competitor
Free call. No commitment. No hard sell.